Doug Sorantino currently serves as the CEO of CRA. His journey with the company began in 2017 when he joined as a District Manager. Through steady advancement, he subsequently ascended to the role of Vice President of Operations before being elevated to President in January 2023. Doug’s leadership has been instrumental in driving CRA’s growth and fostering operational excellence. Doug holds a Certified Residential Contractor license for the state of Florida: CRC1333699 and CBC1270440.
Before joining CRA, Doug established his own company, SEI Transport, catering to the commercial construction and aggregates sector in the Northeast. Commencing in 1994 with a single truck, Doug expanded SEI Transport to encompass 36 company-owned units, approximately 50 employees, and over 100 subcontracted units.
Larry Hayden is the Vice President of Sales and Marketing. Larry has been with the company for 10 years, starting as a Sales Manager, then Branch Manager, and ascending to the roles and responsibilities of Vice President of Sales and Marketing.
Under Larry’s guidance, the sales team consistently exceeds targets, solidifying the company’s position as an industry leader. With exceptional leadership acumen, he oversees a team of over 20 employees daily, demonstrating relentless commitment to driving results.
Gene Hayden is the Vice President of Operations at CRA, boasts extensive expertise in overseeing personnel and operations. He initiated his career journey almost three decades ago as a Regional Manager at Asplundh Tree Expert, before assuming a managerial position at American Lighting and Signalization for three years.
Bringing a wealth of management and operational knowledge to the table, Hayden holds several certifications, notably a Certified Treecare Safety Specialist (CTSP) and an ISA Certified Arborist accreditation.
Tom Teffenhart has 40+ years of experience in the construction industry and is certified in the state of Florida as a General Contractor. Additionally, he holds a special Aluminum Structure license.
Tom started his career as a mechanical draftsman, where he learned the importance of precision engineering in the structural design and construction of architectural projects. Leveraging his expertise, he channeled his passion into becoming the visionary force driving CRA, a venture he co-founded in 1992 alongside his partner, Perry Hickok.
Prior to Tom’s influence, the pool cage industry lacked significant innovation. Tom’s reputation lies in his adept use of architectural and engineering skills to customize pool cages. He most notably changed the aluminum pool cage industry when he designed and patented the ChannelLock Self-Mating beam. This exclusive product, accessible solely to CRA customers, surpasses standard beams in strength and span capacity, among other exceptional qualities.
What makes CRA different that the other aluminum businesses in the region is our team. We’re passionate about what we do — and who we do it with! Our team members are like family to us because we believe the best craftsmanship comes from a happy employee who is respected, treated well and feels at home. The result is a proven track record of successful growth. If you want to be a part of something special with us, we’d love to meet you!
* Restrictions apply. Must book by July 31, 2023.
